SK SHOX TL Campaign
Shot by Joshua Woods



The SK SHOX is about finding belief in boundless opportunity. In 2018, Skepta was bestowed a chieftainship in his parents' home state of Ogun in Nigeria. Nigerian chieftainships are given in recognition of a positive contribution to community wellbeing. “It made me realize that anybody could be a chief, but some people are brought up not thinking they can. It is important to make people believe that they can feel royal — that if they work hard, their work will be recognized and appreciated and celebrated” – Skepta

The campaign is about sharing this positive message for the future.



A creative direction initiated by Ib Kamara and developped by Metallic Inc Ltd

Photographer & Director_ Joshua Woods
Photo Assistants_ Jono White, Lucas Bullens, Wilbert Lati
Set Design_ Studio Augmenta
MUA_ Ammy Drammeh
Hair Stylist_ Virginie Moreira
Styling Assistants_ Sasha Harris & Joe Bates

Casting_ Tide Casting
Talents_ Davinya Cooper, Luna Heather Frederique, James Fan, Aziz, Maxim

DOP_ Olan Collardy
Focus Puller_ Gary Long
Loader_ James Wicks
Gaffer_ Mark Stewart
Spark_ Natasha Duursma

Visual Art Director_ Manu Pillai
 Stills Retouching_ Brenda Riley

Motion Editor_ Katia Ganfield
Motion Colour_ Jason Wallis (ETC)
SFX & Sound Mix_ James William Blades

1st AD_ Eno Enifiok
Production Manager_ Ayesha McMahon
Production Assistants_ Kirsty Brady, Matenso Kotomah

Agency_ Metallic Inc Ltd
Project Manager_ Delali Zotor


© julie machin ltd. 2020.