Victorinox FW16-17 Installation
By Thomas Traum

Taking over the NY Swiss Institute with a multiscreen installation.

Victorinox commissioned Thomas Traum to showcase their FW-16 collection through an innovative installation as part of NYFW at the Swiss Institute in NYC. We used a mixture of CGI and live action footage to create four distinct environments for four key looks of the collection to be played over a five times HD sized projection. The projection spanned over three walls of the art gallery while sound and video were controlled by a custom software. The software mixed 100s of renders and live action footage and a 32 channel soundtrack together in real time as a never-ending film.

Concept_ Thomas Eberwein & Régis Tosetti + Simon Palmieri
Producer_ Julie Vergez

3D & Film Direction_ Thomas Eberwein
Art Direction_ Regis Tosetti + Simon Palmieri
3D Animation & VFX_ Thomas Traum (Thomas Eberwein, Safwaan Motara, Victor Ferier), Rich Nosworthy, Kevin Gautraud, Pierre Magnol, Misha Shyukin, Peter Tomaszewicz
Cloth Simulation_ Fabian Rosenkranz
Modelling_ Joe Myers
Editing_ Ndayé Kouagou, Akhil Kanukuntla, Victor Ferier
Grading_ Okay Studio

Programmer_ Daniel Lewis

Sound Design & Music_ Dom Harwood

Casting Director_ Sarah Bunter
Set Design_ Thomas Bird
DOP_ Stefan Yap
Styling_ Alize Demange
Grooming_ Jody Taylor @ Premier

Model_ Jaycey Elthalion @ Select

Focus Puller_ Andrew Bradley
2nd AC_ Julian Sharma
DIT_ Chris Belcher
Gaffer_ Lee Parfit
Sparks_ Terry Robb & Martin Kloud
Rigger_ Jason Lobb
Grip_ Phil Murray
Runners_ Sam Carter, Bui Mushekwa

Produced for Traum Inc

© julie machin ltd. 2023.